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3 Trends that will Define the Future of Recruitment
- December 20, 2020
- Posted by: Ishani Singh
- Category: Recruitment
Companies worldwide were, and to an extent still are, looking for ways to keep costs down and take drastic actions to do so – be it reducing salaries, curtailing marketing ventures, and even freezing hiring activity.
But it was inevitable that hiring activities will recover sometime after the freeze. And now we are witnessing a major rebound in both large companies and startups. Hiring optimism is growing in India.
Now that you know that the inevitable is coming, it’s best to prepare to acquire and welcome the employees that have the skills and ability to meet your organization’s needs and boost it’s growth. Here are 3 trends that are likely to define the future of recruitment –
Digital is the new normal
What this means is that the recruitment process is taking the digital route. And this transition is the need of the hour.
If you are trying to reach a good candidate (remember the best candidates are often among those not actively looking for a job switch), a mere job Ad is no longer a highly efficient way. More often than not, a job Ad will attract only those candidates who visit your website regularly – but you already have their data. You should constantly be looking for more ways to attract talent.
You need to take your recruitment strategy to the next level – digital recruitment strategy. This will require a marketing team working with the recruitment consultants to ensure that the vacant position gets filled. This update will allow you to reach job seekers, attract best talents and promote new positions.
You should keep this in mind while picking a good recruitment agency as well. After all no business can reach its full potential with good employees and a recruitment agency can help you land great employees.
Video Interviews – standardize virtual hiring
As expected, recruiters are now getting many applications for a vacancy these days. Video interviews allow you to tap into a broader talent pool and get good fits. It allows you to ‘meet’ a large number of candidates and hire the most suitable ones.
Video interview is preferred not only because of necessity or social distancing rules, but also because it calls for you to only invest time and efforts into interviewing the best candidates.
Incorporating AI in the Recruiting process
Artificial Intelligence is influencing the future of nearly every industry, and the recruitment industry is on the same boat. AI can be used in recruitment in multiple ways, from using it to scanning and analyzing candidates’ facial expressions while interviewing to using AI powered chatbots on company’s website.
AI can also analyze the traffic on your website or social media pages to suggest the best time – to post to gain maximum attention or to reach out to candidates.
Now that you know these 3 trends and how the future of recruitment is going to look like, which method is going to be a part of your recruitment strategy?
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Ishani works as Manager – Social Media & Strategy Big Ideas HR Consulting Pvt. Ltd. and also as a Freelance Digital Marketer. She has a knack for problem-solving and also enjoys writing. She loves to share her views and knowledge with the readers by the medium of her blogs.
Author:ishanisingh
